Does This Start-Up Stack Up? Archetype Curates Newsfeeds For Your Personality

We're all guilty of trying to take a deeper peek into our inner selves, from reading our horoscopes to circling letters in magazine quizzes. And now, there's a new digital way to tap -- er, click -- into our unique personas. Enter Archetype, a novel website that cultivates news and media streams based on your individualized personality. Which means no more sliding past stories that make your eyes roll, or at least, we hope so. The site is still in beta, but you can stroll over now to take a quiz...